ELIZEE SHOES
Founder Erika Carrero loved living life in heels: traveling for business, dashing between meetings and enjoying social events, but every night ended with her feet in pain. Unable to find beautiful and comfortable footwear that could support her personal and professional schedule, she resolved to make her own.
After an extraordinary year of research in Milan, attending a prestigious design academy and partnering with artisans, podiatrists and biomechanical engineers to create a signature comfort insole, Elizée was born. And with it, a new standard for wearability in luxury heels.
Shopify Website Design & Development
In partnership with Kelly Russell, the eCommerce Director of Anyon Atelier, and Caitlin Hill of Citrus & Cedars, we developed a creative plan for the look and feel of the new Anyon Atelier website. This included drawing inspiration from external sources, developing brand storytelling concepts and programming custom features to separate Anyon Atelier from other online competitors within their niche.
Highlights
Ongoing creative support
Search Engine Optimization
Blog design
Product marketing strategy
User experience focus
Klaviyo Email Marketing
Over the years of our partnership, I have worked with the evolving marketing team at Anyon to aide their creative effort through email marketing design, strategy, list management, composition, and implementation.
