EL SHOPPO
EL SHOPPO is the vision of Zoë Gowen, a woman who values a great sense of humor as much a unique sense of style. While she never planned to build an international fashion, accessory, and home décor business, it now seems inevitable. After almost a decade of knocking on doors, leaving notes in mailboxes, and barging in people’s homes on behalf of Southern Living, the former home-and-garden editrix was tired. Zoë desperately needed a relaxing vacation, and a new career that didn’t require her to come up with clever musings about sofas or sourcing Christmas trees in July. A magical trip to Mexico proved to be the solution.
Shopify Website Design & Development
In partnership with Kelly Russell, the eCommerce Director of Anyon Atelier, and Caitlin Hill of Citrus & Cedars, I developed a prototype and various mockups for the look and feel of the new Northwood Jewelry website. This included strategy for how best to convey the various offerings that Northwood Jewelry has. From there, I began the construction of the Shopify website and worked diligently to create a website that is just as beautiful as it is functional.
Highlights
Custom Design Informational Page
Fully Custom Website
“Build Your Own” Variants on the Product Page
Font selection and balancing